CAR INSURANCE: FIAT

	Download original version (size: 242.7 KB; duration: 00:30) Download English version (size: 297.0 KB; duration: 00:37)
Released:	April 2006
Advertiser:	ICHUD YASHIR FROM MIGDAL
Brand name:	CAR INSURANCE
Agency:	YEHOSHUA TBWA
Country:	ISRAEL
Category:	Banking
Tags:	Tel Aviv

Credits:

Advertising Agency: YEHOSHUA TBWA, ISRAEL, Tel Aviv
Creative Director: Danny Yakobowitch/Robby Nissan
Scriptwriter: Meiran Pachman/Shany Bar-On
Agency Producer: Anat Harari
Account Supervisor: Sharon Amir
Sound Engineer: Shapam


Script in English
ANN:While other insurance companies keep talking about their revolutionary new prices, we called to check which company truly offers the lowest quotes.

FVO:Hello I need a third party insurance quote for a Fiat Punto that includes towing and windows.

MVO:078 Shekels (NIS)

FVO:Are you crazy?!? Ichud Yashir offered me 732 Shekels (NIS)

MVO:We are not Ichud Yashir

FVO:What do you think I should do in my situation?

MVO:You want to know my honest opinion?

FVO:Yes

MVO:Do it in Ichud Yashir what's the problem?

ANN:Yes. Again this month Ichud Yashir offers you the best prices on insurance quotes Call Star (*) 6000 for Ichud Yashir


Brief Explanation
The ad is a recording of a real phone conversation with competitor salesmen.