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| Released: | November 2006 |
| Advertiser: | ICHUD YASHIR FROM MIGDAL |
| Brand name: | CAR INSURANCE |
| Agency: | YEHOSHUA TBWA |
| Country: | ISRAEL |
| Category: |
Banking |
| Tags: |
Tel Aviv |
Advertising Agency: YEHOSHUA TBWA, ISRAEL, Tel Aviv
Creative Director: Danny Yakobowitch/Robby Nissan
Scriptwriter: Meiran Pachman/Shany Bar-On
Agency Producer: Anat Harari
Account Supervisor: Sharon Amir
Sound Engineer: Shapam
Script in English
ANN:The following conversation is not staged and was recorded during a actual phone call with one of the direct insurance companies.
FVO:Hello I need an insurance quote for a Hyundai Lantra
MVO:1652 Shekels (NIS) for compulsory insurance, 2911 Shekels (NIS) for the
comprehensive insurance
FVO:That’s very expensive. Ichud Yashir's quote was 500 Shekels (NIS) lower. Can you offer me a better quote?
MVO:We don't offer better quotes because just because a consumer doesn't like our prices.
FVO:So what should I do?
MVO:You know what, no problem, take their offer
ANN:es. Again this month Ichud Yashir offers you the best prices on insurance quotes Call Star (*) 6000 for Ichud Yashir
Brief Explanation
The ad is a recording of a real phone conversation with competitor salesmen.