CAR INSURANCE: LANTRA

	Download original version (size: 242.1 KB; duration: 00:30) Download English version (size: 347.4 KB; duration: 00:44)
Released:	November 2006
Advertiser:	ICHUD YASHIR FROM MIGDAL
Brand name:	CAR INSURANCE
Agency:	YEHOSHUA TBWA
Country:	ISRAEL
Category:	Banking
Tags:	Tel Aviv

Credits:

Advertising Agency: YEHOSHUA TBWA, ISRAEL, Tel Aviv
Creative Director: Danny Yakobowitch/Robby Nissan
Scriptwriter: Meiran Pachman/Shany Bar-On
Agency Producer: Anat Harari
Account Supervisor: Sharon Amir
Sound Engineer: Shapam


Script in English
ANN:The following conversation is not staged and was recorded during a actual phone call with one of the direct insurance companies.

FVO:Hello I need an insurance quote for a Hyundai Lantra

MVO:1652 Shekels (NIS) for compulsory insurance, 2911 Shekels (NIS) for the
comprehensive insurance

FVO:That’s very expensive. Ichud Yashir's quote was 500 Shekels (NIS) lower. Can you offer me a better quote?

MVO:We don't offer better quotes because just because a consumer doesn't like our prices.

FVO:So what should I do?

MVO:You know what, no problem, take their offer

ANN:es. Again this month Ichud Yashir offers you the best prices on insurance quotes Call Star (*) 6000 for Ichud Yashir

Brief Explanation
The ad is a recording of a real phone conversation with competitor salesmen.