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CAR MAGAZINE: WINDOWS
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Original version
| Download original version (size: 635.2 KB; duration: 00:32) | |
| Released: | May 2005 |
| Advertiser: | RAMSAY SON & PARKER  |
| Brand name: | CAR MAGAZINE |
| Agency: | Ogilvy South Africa |
| Country: | South Africa |
| Category: |
Publications & media
|
| Tags: |
Cape Town
|
Credits:
Advertising Agency: OGILVY SOUTH AFRICA, SOUTH AFRICA, Cape Town
Creative Director: Chris Gotz
Scriptwriter: Neil Gardiner
Agency Producer: Johnine Hughes
Account Supervisor: Rochelle Roman
Advertiser's Supervisor: Andrew Stodel
Sound Engineer: Tully McCully
Script in English
SFX: Phone rings
IT GUY: IT help desk, Roman speaking how can I help you?
CUSTOMER: Hi. I can't seem to get this machine to work.
IT GUY: Alright, what do you see on the screen?
CUSTOMER: There's Nothing.
IT GUY: Nothing.
CUSTOMER: Nothing
IT GUY: Ok. What happened, did it crash?
CUSTOMER: No?
IT GUY: Ok...uh, you got windows open now?
CUSTOMER: Ah, Hang on a sec?
SFX: Sound of car windows opening
CUSTOMER: There, still not working.
IT GUY: Huh? Ok have you tried restarting?
CUSTOMER: Restarting, ok let me try?
SFX: We hear a car start
Ann: The BMW iDrive system, in the otherwise superb new 3 series. Read the first test in the latest Car Magazine? Out now.
Brief Explanation
This commercial focused on the iDrive system, which has been a controversial issue among
journalist and owners alike. The BMW 3series featured in June's Car Magazine lists the iDrive
system as an option.