CAR RENTAL: IMAGES

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Released:	November 2005
Advertiser:	EUROPCAR
Brand name:	CAR RENTAL
Agency:	REMO D6
Country:	Spain
Category:	Entertainment & leisure
Tags:	Madrid

Credits:

Advertising Agency: REMO D6, SPAIN, Madrid
Creative Director: The Room
Scriptwriter: The Room
Agency Producer: Maite Martos
Account Supervisor: Silvia Álvarez
Advertiser's Supervisor: Francisco Martinez-terol
Director: Roberto Gimenez


Script in English
ANN: At Europcar we have a survey that shows that people remember images more than words.
So just imagine a man walking into a Europcar car hire office and driving away in a convertible. Now, the same man in a four-wheel-drive car with his friends, then in a people carrier with all the family … and so on and so on up to 80 different models. So now, every time you want to hire a car, you’ll only think of Europcar.


Script in Orginal Language
ANN: En Europcar tenemos un estudio donde dice que las imágenes se recuerdan más que
las palabras. Así que imagínese a un señor que entra en una oficina de alquiler de coches
Europcar y sale con un descapotable. Ahora, el mismo señor en un todoterreno con sus
amigos, luego en un monovolumen con la familia … y así hasta 80 modelos diferentes. hora sí, cada vez que quiera alquilar un coche, solo pensará en Europcar.