CAR REPAIR CENTRES: AUTOSHOPCHOICECONCERNED

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Released:	February 2008
Advertiser:	SNAPDRIVE
Brand name:	CAR REPAIR CENTRES
Agency:	CUTTING EDGE PRODUCTIONS
Country:	Norway
Category:	Cars & automotive services
Tags:	Oslo

Credits:

Advertising Agency: CUTTING EDGE PRODUCTIONS, NORWAY, Oslo
Executive Creative Director: Marius Skogsrud
Scriptwriter: Aleksander Lilleøien
Director: Anders Bye


Script in English
SFX: Music

MVO1: 007, did you lose them?

MVO2: No, chief! They've reversed my transmission so I have one going forward and five going backwards! But I'm Blond, Jens Blond, and this won't... Wait a minute! There's a crossroad ahead! Which way do I take?

MVO1: The road to the left will take you to an autoshop in the mountains where you'll find Q.

MVO2: And if I take a right?

MVO1: The road to the right will take you to an autoshop by the docks where you'll find... Q.

MVO2: Uhhhh...OK...?!

ANN: Don't be autoshopchoiceconcerned. Snapdrive has specalists, just like a bigbrandautoshop. Choose safe, choose Snapdrive.
Ask for an appointment by calling 030 10 or visit snapdrive.no

SFX: Snapdrive jingle
Script in Orginal Language
SFX: Music

MVO1: 007, har du ristet av deg skurkene?

MVO2: Nei sjef! De har snudd giret mitt, så jeg har ett gir forover og fem bakover! Men jeg er Blond, Jens Blond så dette skal nok...Vent litt, veien deler seg rett der fremme, hvilken vei skal jeg ta?

MVO1: Veien til venstre fører til et bilverksted oppe i fjellet, der er Q.

MVO2: Hva om jeg tar til høyre?

MVO1: Veien til høyre fører til et bilverksted ved havna, der er…Q.

MVO2: ...Jaha?

ANN: Ikke vær verkstedvalgbekymret. Snapdrive har fagfolk, akkurat som merkeverkstedet.
Bestill på 030 10 eller snapdrive.no

SFX: Snapdrive jingle
Brief Explanation
The autoshop Snapdrive wants to communicate that they are just as good as the big brand autoshops like Toyota or Audi. They want to tell their customers not to be ‘autoshopchoiceconcerned’ and this is introduced as a phrase in the campaign.

In the spot an agent like James Bond is being chased by the bad guys and gets two options with the same outcome.