CAR RETAILER: MYSTERY CIRCLE

	Download original version (size: 940.0 KB; duration: 01:00)
Released:	January 2008
Advertiser:	GULLIVER INTERNATIONAL
Brand name:	CAR RETAILER
Agency:	OGILVY & MATHER JAPAN
Country:	Japan
Category:	Cars & automotive services
Tags:	Tokyo

Credits:

Advertising Agency: OGILVY & MATHER JAPAN, JAPAN, Tokyo
Creative Director: Takuya Matsuo
Scriptwriter: Takuya Matsuo/Shinichiro Saotome
Agency Producer: Yoshifumi Shimizu
Director: Yoshifumi Shimizu


Script in English
MVO1: Mr. Otsuki. A number of crop circles are found all across Japan in January and February and Gulliver’s got something to do with it.

MVO2: Mr. Yaoi. It’s a joke by some stupid people. If Gulliver’s done that, what’s the message?

MVO3: That their new type of UFO will be completed soon.

MVO2: Mr. Nirasawa. I don’t understand what you’re talking about.

MVO1: Well, actually, Gulliver is running a campaign saying that they buy used cars at even more expensive prices in January and February. This is because their giant UFO is almost ready.

MVO2: Bullshit! Corp circles are jokes. There are people who said they did.

MVO1: That’s because they’re aliens, too. They pretend that it’s a joke to hide their real purpose.

MVO2: If Gulliver is advanced enough to develop UFO, can’t they send a message in a more advanced way?

MVO3: I agree.

MVO2: Oh, you agree, then.

FX: UFO flying

ANN: We are buying at expensive prices for Winter campaign.
Visit your nearest Gulliver store. Now I present Quo card for 5,000 yen when you say 'UFO'
when you put down a deposit.

Script in Orginal Language
MVO1: Ohtsuki-san. 1gatsu, 2gatsu ha nihon kakuchi de mystery circle ga hakken sarete
irundesu. Jitsuha koreni Guliver ga kankei shite irundesuyo.

MVO2: Yaoi-san. Are ha dareka no itazura desuyo. Guliver ga yatte ita to shitatte karera no
mokuteki ha ittai nandatte iuno?

MVO3: Mousugu atarshii kata no UFO ga kansei suru to iu message desu.

MVO2: Nirasawa-san. Nande souiu hassou ni naruno?

MVO1: Iya jitsu ha ne, Guliver ga ne, 1gatsu 2 gatsu ha takane ni chousen. to iu campaign wo yatte irundesu.

MVO2: Sonna wake nai desyo! Mystery Circle ha, itazura nano. Gen ni watashi tachi ga
yarimashita tte hakujou shita hito tachi ga irundakara.

MVO1: Soreha dakara desune, karera mo uchujin dakara desu yo. Himitsu wo kakusu tame ni itazura ni mise kakete irundesu.

MVO2: Guliver ga UFO wo tsukureru kurai no takai gijutsu motterunnara motto susunda yarikata de message okure ba iijanai!

MVO3: Watashi mo souyu fu ni omoi masu.

MVO2: Mitome chatta yo!

SFX: UFO flying sound.

ANN: Takane ni chousen. Fuyu no kansya sai yatteimasu. Ochikaku no Guliver he! Ima nara, seiyaku ji ni 'UFO' to iuto, 5000yen bun no Quo card wo present!


Brief Explanation
Since the logo resembles the shape of UFO, we setup the scene that looks like a radio programme debating over the existence of UFO featuring a famous UFO researcher and a scientist. The passionate argument attracted listeners and the ad successfully left a unique impression by using people who seriously talk about silly things.