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CAR THEFT PREVENTION: BUDDIES
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Original version
| Download original version (size: 244.5 KB; duration: 00:31) | |
| Released: | April 2004 |
| Advertiser: | INSURANCE CORPORATION OF BRITISH COLUMBIA  |
| Brand name: | CAR THEFT PREVENTION |
| Agency: | DDB CANADA |
| Country: | Canada |
| Category: |
Public health & safety
|
| Tags: |
CANADA
|
Credits:
Advertising Agency: DDB CANADA, CANADA, CANADA
Creative Director: Alan Russell
Scriptwriter: Paul Little
Agency Producer: Sue Bell
Account Supervisor: Scot Keith
Advertiser's Supervisor: Dennis St. Aubin
Director: Peter Clarke
Script in English
AUDIO: Recorded as if coming over a police 2-way radio
MAN: If you’re the guys who just stole the blue hatchback from Yaletown.
SFX: radio chatter
MAN: There’s something you should know.
SFX: radio chatter
MAN: You guys just stole a Bait Car.
SFX: radio chatter
MAN: It’s got a hidden camera inside.
SFX: radio chatter
MAN: So now we have footage of both of you stealing the car.
SFX: radio chatter
MAN: You guys obviously like doing stuff together.
SFX: radio chatter
MAN: How about being arrested together?
ANNCR: The Bait Car Program from the Vancouver Police.
Brief Explanation
This is a Vancouver Police program where "Bait Cars" are randomly parked around town. If a thief steals the car a GPS system and a video camera are activated and the police are alerted. The police then shut down the car and arrest the thief.