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Examples: MOLSON CANADA, CARLING BEER, Pirate Radio & Television, Canada

Ads Archive / Radio

CARLING BEER: THE GUYS OR HER

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Original version




Download original version (size: 473.6 KB; duration: 00:30)
Released: April 2007
Advertiser: MOLSON CANADA MOLSON CANADA
Brand name: CARLING BEER CARLING BEER
Agency: Pirate Radio & Television Pirate Radio & Television
Country: Canada Canada
Category: Alcoholic drinks Alcoholic drinks
Tags: CANADA CANADA

Credits:

Advertising Agency: TAXI CANADA, CANADA, CANADA
Executive Creative Director: Zak Mroueh
Creative Director: Ron Smrczek
Scriptwriter: Nathan Monteith/Stefan Wegner
Agency Producer: Tasha Dean
Account Supervisor: Anna Halfpenny/Shelley Raymond
Advertiser's Supervisor: Andrea Bowie/Jamie Sprules
Director: Terry O'Reilly
Sound Engineer: Simon Edwards


Script in English

FVO: OK, there’s nothing worse than when the guys come over for the game. It finally got to the point where I had to say, ‘OK. You know what? It’s the guys or me’.

That’s when my husband chose Carling beer – it tastes great, it’s affordable and the savings, they go towards our future. So now when the guys watch the game, and eat all my food, at least I can watch our savings grow.

Oh, and since the 18 pack is only 18 bucks plus deposit, I support his Carling Choice.
Brief Explanation

Carling is great tasting beer that's affordable. She'll be proud of you for saving money and you'll be happy because you get beer. That's the magic of making the Carling Choice.