Carling Lager: "JIM" Radio ad by Taxi Canada

Advertising Agency: TAXI CANADA, CANADA, CANADA
Executive Creative Director: Steve Mykolyn
Creative Director: Ron Smrczek
Creative Director: Ron Smrczek
Scriptwriter: Gary du Toit/Sam Cerullo
Agency Producer: Dawn Evans
Account Supervisor: Charlie Clark
Advertiser's Supervisor: Aaron Bilyea
Director: Vanya Drakul/Steve Gardner
Producer: Dawn Evans
Sound Engineer: Keith Ohman
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Today I deserve a reward! Because today I went to the gym.
ANN: No, you visited someone called Jim.
MVO: I ran a marathon.
ANN: No, you ran a bath.
MVO: I was kind to an animal.
ANN: You marinated a steak.
MVO: I recycled.
ANN: You wore the same socks for a week.
MVO: I changed the world.
ANN: You changed the topic.
MVO: I changed my mind.
ANN: You did?
MVO: No. Oh wait, yes!
ANN: Yes!
SFX: Crowd cheering; bells and buzzers sound
ANN: You can reward yourself with a great deal on Carling.
At 24 for $24 plus deposit, it’s the perfect choice for celebrating your personal victories.
Brief Explanation
Carling Lager is $24 for 24, or a buck a beer. Because it’s inexpensive, you don’t need to do a great deal to deserve one. In this radio campaign, a Carling spokesman judges whether a consumer’s everyday activities qualify him to reward himself with a Carling.