CHANGE YOURSELF CAMPAIGN: CURSE NICELY

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Released:	May 2007
Advertiser:	RADIO PRAMBORS
Brand name:	CHANGE YOURSELF CAMPAIGN
Agency:	McCANN WORLDGROUP
Country:	Indonesia
Category:	Public health & safety
Tags:	Jakarta

Credits:

Advertising Agency: McCANN WORLDGROUP, INDONESIA, Jakarta
Executive Creative Director: John Bailey
Creative Director: Yoga Adhitrisna/Teguh Arianto
Scriptwriter: Thomas Patrick
Agency Producer: Ayu Aec
Director: Mundhi Pratama
Sound Engineer: Bayu


Script in English
SFX: Car crash
MVO1: This can’t be happening…

MVO2: Hey, you bunch of juicy carrots! You call that driving? Look at my car! You mother loving piece of rose petal!

MVO1: It was your fault! So don’t shout at me! I’ll smother your lovely mouth with a handful of freshly boiled won ton till your stomach is full!

MVO2: Yeah! I’d like to see you try!

MVO1: Look at my door mirror? It’s completely smashed! You fabulous villa with a lakeside view!

MVO2: Hey, I made the turn before you did. You should’ve given way to me.

MVO1: You sweet, soft little cupcake!

MVO2: You breathtaking rainbow at sunrise!

MVO1: It’s your pair of very attractive eyes that missed my car! I’ve turned on my indicators a mile back! You fresh drop of morning dew!

MVO2: How dare you talk about my beautiful eyes? So, are you going to pay for the damage?
Or I’ll pray to god you win the lottery! You bowl of yummy chicken noodle!

MVO1: You son of a beauty queen!

MVO2: What? What? Your grandma could win Indonesian Idol!

MVO1: Ah, you multi-coloured lollypop!

MVO2: You warm, lovely sunrise!

MVO1: You refreshing iced milk-soda!

MVO2: You expensive island resort!

MVO1: You ass…uringly sweet chocolate martabak!

MVO2: You fuuuu…bulous house in Pondok Indah!

MVO1: You mother...ly love of a prayer!

ANN: Curse nicely, for a change.
This change yourself campaign is brought to you by Prambors Rasisonia.

Script in Orginal Language
SFX: Suara mobil tabrakan

MVO1: Bah… kejadian ini.

MVO2: Hoi wortel tanpa daun! Bisa nyetir kagak loh? Liat tuh mobil gue penyok? Dasar mawar merah lo.

MVO1: Hehh…kau tuh yang tak benar! Brani kali kau bentak aku? Kusumpal mulut kau pake bakwan malang baru kenyang kau nanti.

MVO2: Ayo kalo brani!!

MVO1: Tengok kaca spion aku tuh. Pecah kan?! Villa danau toba kau!!

MVO2: Heh...mobil gue tuh udah belok duluan. Mustinya elo kasih jalan duluan dong?

MVO1: Pukis magelang kau.

MVO2: Pelangi di ufuk timur lo!

MVO1: Mata indah bola pingpong kau tuh yang tak lihat. Lampu sen sudah menyala dariii tadiii! Tetes embun pagi kau!

MVO2: Elo ngomongin mata indah gue? Hahh? Lo mau ganti kagak? Gue sumpahin menang undian rumah baru tau lo! Dasar bakmi ayam spesial!

MVO1: Mamak kau tuh...ratu kecantikan!

MVO2: Hah?! Hah?! Nenek lo tuh vokalis idola!

MVO1: Ahhh...permen lolipop kau!

MVO2: Matahari terbit lo!

MVO1: Susu soda gembira kau!

MVO2: Pulau bidadari!

MVO1: Mar...tabak manis kau!

MVO2: Kon...trakan rumah di pi lo!

MVO1: Doa ibu kau lah!

ANN: Sekali-kali memakilah dengan sopan.
Kampanye change yourself ini dipersembahkan oleh Prambors Rasisonia.
Brief Explanation
Prambors Radio, targeted at Jakarta's urban youth, 15-25, A-B, is supporting the 'Change Yourself' campaign for changing our daily behaviors. Our task is to amplify this through radio Public Service Announcements.

Living in Jakarta, tempers become short and arguments often occur. The idea is to get people to behave more civilly and, if we can change one of our aggressive habits, then it might change our lives for the better.

Story: A car crashes into a bus, an argument ensues between Ucok, a Bataknese bus driver (an ethnic group stereotypically associated with bus drivers and rough behaviour), and Hendra, a typical urban youngster.