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| Released: | December 2005 |
| Advertiser: | SCORE MEDIA |
| Brand name: | CHANNEL 186 HARDCORE SPORTS RADIO |
| Agency: | Pirate Radio & Television |
| Country: | Canada |
| Category: |
Publications & media |
| Tags: |
CANADA |
Advertising Agency: LEO BURNETT CANADA, CANADA, CANADA
Creative Director: Judy John/Paul Giannetta/Sean Barlow
Scriptwriter: Morgan Kurchak/Raul Garcia
Agency Producer: Jacqueline Bellmore
Account Supervisor: David Kennedy
Advertiser's Supervisor: Craig Malanka
Director: Tom Goudie
Sound Engineer: Keith Ohman
Script in English
FVO: Here at Channel 186 Hardcore Sports Radio, we’re committed to increasing the number
of hardcore sports fans out there. One way to do this is making I.T guys more hardcore by
replacing their tools with footballs.
SFX: Office ambiance.
MVO1: Hey I.T. guy, I see you’re carrying a football. Does that make you any less fat, lazy and
incompetent?
MVO2: Silence Ape?
FVO: If any I.T. guys are listening, we’re just kidding and whenever you can get around to it
would be just fine. Hardcore Sports Radio. Channel 186.
MVO2: Home for the hardcore.
Brief Explanation
In North America the I.T. guy is a technology support person.