CHANNEL 186 HARDCORE SPORTS RADIO: MINI-VAN

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Released:	December 2005
Advertiser:	SCORE MEDIA
Brand name:	CHANNEL 186 HARDCORE SPORTS RADIO
Agency:	Pirate Radio & Television
Country:	Canada
Category:	Publications & media
Tags:	CANADA

Credits:

Advertising Agency: LEO BURNETT CANADA, CANADA, CANADA
Creative Director: Judy John/Paul Giannetta/Sean Barlow
Scriptwriter: Morgan Kurchak/Raul Garcia
Agency Producer: Jacqueline Bellmore
Account Supervisor: David Kennedy
Advertiser's Supervisor: Craig Malanka
Director: Tom Goudie
Sound Engineer: Keith Ohman


Script in English
FVO: Here at Channel 186 Hardcore Sports Radio we’re committed to increasing the number
of hardcore sports fans out there. One way to do this is by making mini-vans more hardcore.

SFX: Sound of engine.

MVO1: Hey, nice mini-van.

MVO2: No, no this…is a man-wagon. It floods ice, has built in BBQ, oil slick, shag pad, dispenses beer - but only in park - and is piloted by a cybernetic Vlade Divac.

MVO1: What’s that warm meat smell?

MVO2: It’s the air freshener.

FVO: Hey any chump can put in a DVD player. Hardcore Sports Radio. Channel 186.

SFX: Sound of reving engine

MVO1: Home for the hardcore.

Brief Explanation
In North America driving a mini-van is considered emasculating by some.