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CHARITY FOR STREET CHILDREN: LISTENING
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Original version
| Download original version (size: 238.4 KB; duration: 00:30) | |
| Released: | May 2004 |
| Advertiser: | COVENANT HOUSE  |
| Brand name: | CHARITY FOR STREET CHILDREN |
| Agency: | Pirate Radio & Television |
| Country: | Canada |
| Category: |
Public health & safety
|
| Tags: |
CANADA
|
Credits:
Advertising Agency: TAXI CANADA, CANADA, CANADA
Creative Director: Zak Mroueh
Scriptwriter: Ryan Wagman
Agency Producer: Sam Benson
Account Supervisor: Nicola Slade
Advertiser's Supervisor: Rose Cino/Ruth Dacosta
Director: Terry O'Reilly
Script in English
VO: (15 year-old Female) Whenever people walk by me, I always hear them say stuff like "what a waste," or "it's so sad". Like it was a choice to live on the street. Well it wasn't. I didn't choose my parents, or what they did to me and my sister. They just did it.
ANNCR: You’ve just taken the first step to helping street kids - listening. To donate visit covenanthouse.ca
Brief Explanation
This spot was played on radio at less than half the volume of other radio spots, compelling listeners to turn up the volume in order to hear the message.