CHEESEBURGER: AUDIOBOOK

	Download original version (size: 386.9 KB; duration: 00:24)
Released:	March 2008
Advertiser:	McDonald's
Brand name:	CHEESEBURGER
Agency:	DDB OSLO
Country:	Norway
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB OSLO, NORWAY
Executive Creative Director: Magdalena Kamøy
Scriptwriter: Magdalena Kamøy/ Kenneth Lamond Johansen
Account Supervisor: Kristian Bye/ Isabel Davis Brodtkorb
Advertiser's Supervisor: Per Christian Huse/ Cathrine Moksnes
Director: Jon Iver Helgaker/ Jonas Torgersen


Script in English
ANN: If you spend 15 Kroner on an audiobook, you’ll get this:
MVO:The d-d-d-dragon s-s-stared with his b-bi-bi-b-big eyes...

ANN: If you spend 15 Kroner at McDonald’s, you’ll get this:
FVO: Tender, premium quality beef with tasty cheddar, chopped onions and juicy pickles.

ANN: SuperDeal for just 15 Kroner at McDonald’s.

Script in Orginal Language
ANN: Bruker du 15 kroner på en lydbok, får du dette:
MVO:Dragen sti-sti-sti-stirra på han med pl-plirr-plirrende øyne og trakk-kk p-p-pusten for nok
en gang...

ANN: Bruker du 15 kroner på McDonald’s derimot, får du dette:
FVO: Vår klassiske hamburger av 100 prosent storfekjøtt toppet med cheddar, hakket løk og saftig sylteagurk.

ANN: Super Deal på McDonald’s fra 15 kroner.

Brief Explanation
The main purpose of this promotion campaign is to show how little you get for 15 Kroner other places than McDonald's. It's especially relevant in Norway where you can hardly get anything for that amount of money.