CHEVROLET AVEO U-VA: MOUSTACHE

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Released:	December 2007
Advertiser:	GENERAL MOTORS
Brand name:	CHEVROLET AVEO U-VA
Agency:	McCANN ERICKSON INDIA
Country:	INDIA
Category:	Cars & automotive services
Tags:	Mumbai

Credits:

Advertising Agency: McCANN ERICKSON INDIA, INDIA, Mumbai
Executive Creative Director: Prasoon Joshi
Creative Director: Puneet Kapoor
Scriptwriter: Prasoon Joshi, Puneet Kapoor, Aman Mannan


Script in English
FVO: (Humming)

MVO: Listen...

FVO: Hmm...

MVO: Dear...you...I don’t know how to tell you...but...it’s visible.

FVO: What?

MVO: Your...moustache...I never realised...they are really prominent...means...are really thick...like I know but...you know, no offence. But the facial hair is all over the face...

FVO: What are you saying?

MVO: You...like the fibres left on a mango seed after you eat the pulp...I know you bleached and all but...

FVO: Just shut up, Sanjeev.

MVO: I know...but it’s too much...it’s quite a lot.

FVO: What? I...I...don’t know...this relationship. I don't know where it is going.

MVO: Don’t think like that...

ANN: Need more space? Chevrolet U-Va. Really spacious.
Script in Orginal Language
FVO: (Humming)

MVO: Suno...

FVO: Hmmm?

MVO: Yaar tu...Don't know how to tell you...Par dikh raha hai aaj yaar...

FVO: Kya?

MVO: Tumhare toh moonchey hain yaar...maine kabhi realise nahin kiya...

FVO: What?

MVO: Yeah...like...itni prominent...badi badi hain...Matlab natulal type hai yaar.

FVO: What do you mean?

MVO: I mean...I know but...you know...no offence but poorey face pe...facial hair...jaise woh aam choos letey hain na...

FVO: Aaam...

MVO: Chooskey woh royein...royein...I know you bleached and all...but you know I...

FVO: Just shut up, Sanjeev...
MVO: I know...bahut hain yaar...it's quite a lot yaar...

FVO: What? I...I...don’t know...this relationship. I don't know where it is going.

MVO: Don't think like that...But how do I like?

ANN: Need more space? Chevrolet U-Va. Really spacious.
Brief Explanation
Brief: A typical urban Indian family, which on an average has 4-6 members, owns a single car for the entire family and these hatchbacks invariably are quite small and can barely fit four people. Chevrolet’s Aveo U-Va launched in the B segment of Indian auto industry offers abundant space inside the car. The objective was to communicate the space that this car has to offer to those who travel in a group as opposed to the small cars which have co-passengers sitting very closely to the driver.