CHICKEN RESTAURANT: BIRD FLU

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Released:	February 2008
Advertiser:	NANDOS
Brand name:	CHICKEN RESTAURANT
Agency:	ADCOM
Country:	Пакистан
Category:	Fast food outlets & restaurants
Tags:	Karachi

Credits:

Advertising Agency: ADCOM, PAKISTAN, Karachi
Executive Creative Director: Adnan Syed
Creative Director: Zehra Zaidi
Scriptwriter: Nagin Ahmad/Fahad Saleem/Mahrukh Shaikh
Account Supervisor: Arif Afzal
Advertiser's Supervisor: Samar Mirza


Script in English
SFX: Squawking and clucking

MVO: Chickens, stop panicking!

FVO: The bird flu! The bird flu!

MVO: Where?

FVO: Everywhere!

SFX: Music

MVO: Calm down! You're a Nando's chicken! Born and bred on the finest poultry farms. And then of course you’ll get flame grilled at 250 degrees centigrade so there is no question of you catching the flu!

ANN: So don't panic and enjoy the safest chicken in town at Nando's.
Nando's Peri-Peri Chicken Restaurant.
Brief Explanation
Alarmist media hype in Pakistan surrounding the bird-flu caused widespread panic among people who stopped eating chicken.

Nando's Pakistan sources its chickens from poultry farms that are hygienically safe. This needed to be communicated to Nando's customers to prompt them back into the restaurant.

The agency prepared a rough cut for presentation which, because of the spiralling situation, was aired as is. Ironically, it was the radio spot's rough, spontaneous nature that helped it create an instant buzz and actually attract back Nando's clients who had stayed away from the restaurant due to the bird-flu fear.