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| Released: | September 2007 |
| Advertiser: | FUNDACION PANIAMOR |
| Brand name: | CHILD ABUSE AWARENESS |
| Agency: | GARNIER / BBDO |
| Country: | COSTA RICA |
| Category: |
Public health & safety |
| Tags: |
San Jose |
Advertising Agency: GARNIER/BBDO, COSTA RICA, San Jose
Executive Creative Director: Mauricio Garnier
Creative Director: Mauricio Fallas
Scriptwriter: Mauricio Fallas
Account Supervisor: Ivannia Poltronieri
Advertiser's Supervisor: Milena Grillo Rivera
Sound Engineer: Luis Murillo
Script in English
FVO: Because you are
The man of life
My forbidden passion
My greatest dream
Because you are
My little girl’s dream
My never-ending obsession
My biggest love of all
And hold me now
Because I am truly yours
And make love to me right here, right now.
ANN: Stop sexual abuse now. Call 911.
Script in Orginal Language
FVO: Porque tu eres
El hombre de mi vida
Mi pasión prohibida
Mi mayor anhelo
Tu eres
Mi sueño desde niña
Mi obsesión continua
Lo que yo más quiero
Y abrázame,
Que toda tuya soy
Y hazme el amor ahora
ANN: Detenga el abuso sexual ya. Llame al 911.
Brief Explanation
We used a very well known '70s ballad, ('El Hombre de mi Vida', by Angelica Maria, a famous Mexican singer) with very grown-up lyrics, sung by a little girl, to convey how abuse can change a child's life, and so create awareness of this problem.