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Ads Archive / Radio
CHILD ABUSE CHARITY APPEAL: RED BICYCLE
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Original version
| Download original version (size: 420.8 KB; duration: 00:26) | |
| Released: | April 2008 |
| Advertiser: | ADVOCATES FOR SURVIVORS OF CHILD ABUSE  |
| Brand name: | CHILD ABUSE CHARITY APPEAL |
| Agency: | LEO BURNETT |
| Country: | AUSTRALIA |
| Category: |
Public health & safety
|
| Tags: |
Sydney
|
Credits:
Advertising Agency: LEO BURNETT, AUSTRALIA, Sydney
Scriptwriter: Peter Majarich
Agency Producer: Rita Gagliardi
Sound Engineer: Simon Lister
Script in English
ANN: For the next few seconds, try not to think about a red bicycle.
SFX: Silence, followed by music
ANN: Now imagine being a victim of child abuse, and spending every second trying to block out the chilling images in your mind. Visit asca.org.au, and give a donation that will be remembered forever.
Brief Explanation
Blocking out a mental image of something as harmless as a red bike, is a bit tricky. Forgetting the pain of child abuse is almost impossible. We created a radio ad so people could experience this for themselves.