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Examples: THE INDIAN ASSOCIATION FOR PROMOTION OF ADOPTION & CHILD WELFARE (IAPA), CHILD ADOPTION, OGILVY & MATHER, INDIA

Ads Archive / Radio

CHILD ADOPTION: GARBAGE

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Original version




Credits:

Advertising Agency: OGILVY & MATHER, INDIA, Mumbai
Creative Director: Piyush Pandey/Sumanto Chattopadhyay
Scriptwriter: Sumanto Chattopadhyay


Script in English

VO: Hundred gram potato peels, three empty milk cartons, one dead rat, two kilos coal ash,
One bicycle tyre, one fourth loaf bread with fungus, one empty sunflower oil bottle, four dirty rags, seventeen chicken bones, four rotten onions, one newborn baby still alive, one earthen pot with traces of curd, one torn ladies slipper, one broken mirror…

ANN: To adopt call The Indian Association for Adoption & Promotion of Child Welfare on 2437 4938.


Brief Explanation

In India, a disturbing number of newborns are abandoned.