CHILD DROWNING PREVENTION: MAGAZINE

	Download original version (size: 1.2 MB; duration: 00:30)
Released:	March 2008
Advertiser:	THE ROYAL LIFE SAVING SOCIETY
Brand name:	CHILD DROWNING PREVENTION
Agency:	303 Group
Country:	AUSTRALIA
Category:	Public health & safety
Tags:	Perth

Credits:

Advertising Agency: 303 GROUP, AUSTRALIA, Perth
Executive Creative Director: Lindsay Medalia
Scriptwriter: Richard Berney/Bryan Dennis/Dav Tabeshfar
Agency Producer: Jo Booth
Account Supervisor: Mike Naylor
Sound Engineer: Brad Habib


Script in English
SFX: Music

FVO: This week in Your Magazine, Penelope as you’ve never seen her.
And is Hugh’s - your child is playing in the swimming pool – another fling or is it serious?
Who is the father of Monica’s mystery – coughing on a splash of water - who’s hot - trying to call out - plus exclusive photos of- but he’s choking too hard - future father in law.
Will Brad and Angelina’s - floating face-down - Out now!

What will you do while your child drowns?
Watch around water, always. Because you can only save them if you can see them.
Brief Explanation
The spot is a pastiche of a women's magazine ad. The FVO excitedly sells the features in a current edition. Interwoven within this high energy ad is information regarding a child who is in the process of drowning in a swimming pool, therefore highlighting the need to give swimming children your full attention.