CHILEAN CORPORATION AGAINST CANCER: CAR CRASH

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Released:	December 2007
Advertiser:	CONAC
Brand name:	CHILEAN CORPORATION AGAINST CANCER
Agency:	DRAFTFCB+IDB
Country:	Chile
Category:	Public health & safety
Tags:	Santiago

Credits:

Advertising Agency: DRAFTFCB+IDB, CHILE, Santiago
Executive Creative Director: Rodrigo Gómez
Creative Director: Juan Pablo Florit/Rodrigo Gómez
Scriptwriter: Juan Pablo Florit


Script in English
SFX: Car sounds; people chatting faintly

MVO: Oh my god...OH MY GOD! Be careful…

SFX: Woman screaming; car crashes

MVO: Oh my god, are you ok? Are you ok?

FVO: I don't know...oh my god

MVO: Oh my god...he came out of nowhere...oh my god, are you bleeding? Are you hurt?

FVO: Ohhh! Ohhhh...my arm, my arm

MVO: Oh my god...

FVO: Look at your eye!

MVO: I know, I know, but I'm ok, I'm ok, don't worry...don't worry honey, are you ok? Oh man, he came out of nowhere...oh my...alright...alright...we saved ourselves, we saved ourselves...quick, give me a smoke, I need a cigarette.

FVO: Here, here...

SFX: Lighting a cigarette

MVO: Ok, that's ok...that's good...that's good

ANN: In Chile, 1,700 people die due to car accidents every year. 14,000 die due to smoking. If you keep smoking, you haven't saved yourself from anything.
A message from the CCAC. Chilean Corporation Against Cancer.

Script in Orginal Language
SFX: Escuchamos a una pareja al interior de un auto, mientras manejan.

MVO: ¡¡Ohhh dios mío!!...wooooooooooowwww!!, estás bien?! Estás bien?!

FVO: ¡¡Ohhhh!!. Mi brazo!! Ayyyy… mira tu ojo!!!

MVO: Estoy bien, estoy bien!! no te preocupes por mí, tú estás bien?? Ohhh, no...apareció de la nada!... ohhhh, ohhh!!...

FVO: Ohhh! Ohhhh…

MVO: Ok… ok… nos salvamos!...

FVO: Sí… sí…

MVO: Nos salvamos!!...rápido, dame un cigarro, necesito un cigarro!

FVO: Sí, toma...

SFX: Enciende un cigarro.

MVO: Esta bien, si...ok...

ANN: Al año en Chile, mueren 1.700 personas a causa de accidentes de tránsito. 14.000 a causa del cigarrillo. Si sigues fumando, no te has salvado de nada.
Un mensaje de Conac. Corporación Nacional del Cáncer.