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CHRISTMAS MESSAGE: CHRISTMAS RADIO
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Original version
| Download original version (size: 561.0 KB; duration: 00:17) | |
| Released: | December 2007 |
| Advertiser: | BMW SOUTH AFRICA  |
| Brand name: | CHRISTMAS MESSAGE |
| Agency: | Ireland/Davenport |
| Country: | South Africa |
| Category: |
Corporate Image
|
| Tags: |
Johannesburg
|
Credits:
Advertising Agency: IRELAND/DAVENPORT, SOUTH AFRICA, Johannesburg
Executive Creative Director: John Davenport/Philip Ireland
Scriptwriter: Gina King/Roderick McCall
Agency Producer: Natalie Andrews
Account Supervisor: Carmen Chilton
Advertiser's Supervisor: Elizabeth Smuts
Script in English
SFX: The gongs from the BMW mnemonic, to the tune of 'We Wish you a Merry Christmas'
SFX: BMW mnemonic
Brief Explanation
The brief was to find an innovative way of wishing all BMW drivers a Merry Christmas and a Happy New Year.
The BMW 'Gong Gong' mnemonic is one of the most instantly recognisable brand sound devices. We took advantage of the mnemonic’s fame by using the gongs to play 'We wish you a Merry Christmas' and ran the ad during the festive season.