CINNAMON BUN AND COFFEE: SEX COUNSELLOR

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Released:	March 2008
Advertiser:	McDonald's
Brand name:	CINNAMON BUN AND COFFEE
Agency:	DDB OSLO
Country:	Norway
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB OSLO, NORWAY
Executive Creative Director: Magdalena Kamøy
Scriptwriter: Magdalena Kamøy/ Kenneth Lamond Johansen
Account Supervisor: Kristian Bye/ Isabel Davis Brodtkorb
Advertiser's Supervisor: Per Christian Huse/ Cathrine Moksnes
Director: Jon Iver Helgaker/ Jonas Torgersen


Script in English
ANN: If you spend 10 Kroner on a sex counsellor, you’ll get this:
MVO: Hey guys, listen to what this girl has done!

ANN: If you spend 10 Kroner at McDonald’s, you’ll get this:
FVO: A heavenly cinnamon bun and fresh ground coffee from certified harvesters .

ANN: SuperDeal for just 10 Kroner at McDonald’s.

Script in Orginal Language
ANN: - Bruker du 10 kroner på en seksualveileder, får du dette:
MVO: Dere, hør på hva hu dama her har gjort a’!

ANN: Bruker du 10 kroner på McDonald’s derimot, får du dette:
FVO: En deilig kanelbolle og nykvernet kaffe fra sertifiserte kaffebønner.

ANN: Super Deal på McDonald’s fra 10 kroner.


Brief Explanation
The main purpose of this promotion campaign is to show how little you get for 10 Kroner other places than McDonald's. It's especially relevant in Norway where you can hardly get anything for that amount of money.