CLORALEX CLEANING FLUID: SYSTEM

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Released:	October 2006
Advertiser:	ALEN GROUP
Brand name:	CLORALEX CLEANING FLUID
Agency:	OGILVY MEXICO
Country:	Mexico
Category:	Household

Credits:

Advertising Agency: OGILVY MEXICO, MEXICO
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Miguel Angel Ruiz/Rafael Martinez/Luis Elizalde
Scriptwriter: Armando Castelan
Agency Producer: Marco Marquez/Juan Pablo Osio
Account Supervisor: Veronica Hernandez/Silvia Bello
Advertiser's Supervisor: Rosa Isela Lara


Script in English
SFX:Door closes, Can spraying

FVO1:What are you doing son?

MVO1: I’m expressing myself.

FVO1:Did you skip school again?

MVO1:Can’t you see it? The system wants to control us.

FVO1:But… but what system are you talking about, sweetheart?

MVO1:You’re part of it. Everybody is part of it. Its claws are all over you. Come on.

SFX:Police Sirens. Steps

FVO1:What are you talking about? Where are you going? You’re thirty. You should get a job.

MVO1: I have to think about it in bed ok, wake me up when the food is ready

SFX:Door closed

ANN:There are some parasites we can’t get rid off. Cloralex 99 destroys 99 % of your home
parasites.


Script in Orginal Language
SFX:pintura en aerosol sobre una pared

FVO1:¿Qué haces?

MVO1:Manifestándome…

FVO1:¿Otra vez no fuiste a la escuela?

MVO1:Todo es culpa del sistema que nos reprime.

FVO1:Pero… ¿cuál sistema?

MVO1: Ya ves, tú también formas parte del sistema.

FVO1:¿A dónde vas? Ya tienes 30 años deberías de buscar trabajo.

MVO1: Voy a reflexinar en la cama, cuando esté lista la comida me despiertas.

ANN:Hay parásitos que no podemos eliminar. Cloralex 99, elimina el 99 % de los parásitos
de tu hogar.