Coca-cola Zero: "INVESTIGATOR" Radio ad by Crispin Porter + Bogusky

Advertising Agency: CRISPIN PORTER + BOGUSKY, USA, Miami
Creative Director: Dave Schiff, Alex Burnard (ACD)
Scriptwriter: Rob Thompson
Agency Producer: Jill Kershaw, Nicolette Guidotti


Script in English
SFX: Phone rings

FVO: Good Morning Coca-Cola, this is Sheree.

MVO: My name is Mitch Cadgeletstonston, senior investigator with the Federal Ingredient Assessment Bureau. You are, of course, familiar with our organisation?

FVO: Yes sir.

MVO: Then you realize you must tell me the exact formula you’re using to make Coke Zero taste like regular Coke.

FVO: As much as I wish we had that information sir…..

MVO: I need the formula.

FVO: I do not have any information about formula.

MVO: You ever do any time?

FVO: Are you talking…

MVO: Correctional facility.

FVO: No sir, not at all.

MVO: Well let’s try and keep it that way.

ANN: Coca-Cola Zero. Real Coke Taste. Zero Calories.