COFFEE CAMPAIGN: STRANGER THINGS

	Download original version (size: 1.1 MB; duration: 00:30) Download English version (size: 1.1 MB; duration: 00:30)
Released:	February 2005
Advertiser:	McDONALD'S SWEDEN
Brand name:	COFFEE CAMPAIGN
Agency:	DDB STOCKHOLM
Country:	Sweden
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB STOCKHOLM, SWEDEN, Stockholm
Scriptwriter: Stefan Gustafsson/Lennart Claesson
Account Supervisor: Staffan Ekstam (McDonald's)
Advertiser's Supervisor: Tracy Goodall (Account Director)
Director: Patrik Larsson


Script in English
VO: Stranger things have happened than that McDonald’s now serves great coffee. Like this for example:

Speaker: I will... economy... [The crowd cheers] ...in state of California... [The crowd cheers again] Yeah ...people... fresh air... Yeah, come on!

[The crowd applaud and cheer]

VO: Now each cup of black coffee, latte, cappuccino and espresso is made from high quality beans that are freshly ground the moment you order.

Jingle: I'm lovin' it.
Script in Orginal Language
VO: Konstigare saker har hänt än att McDonald's nu serverar riktigt bra kaffe.

Speaker: (Vi hör hur en talare harklar sig. Han börjar prata på dålig engelska.) I will... economy...

Folket jublar.

Speaker: ...in state of California...

Folket jublar återigen.

Spaker: ...people... fresh air.

Folket applåderar och jublar.

VO: Nu är varenda kaffe, latte, cappuccino och espresso gjord på bönor av de finaste sorter som mals direkt efter beställning.

Jingle: I´m lovin' it.
Brief Explanation
Swedes are prolific coffee drinkers, but there was a wide gap between their perception of McDonald’s coffee and the reality – that McDonald’s brews great coffee. The communication insight was an admission from McDonald’s that they understood consumers might be surprised by their quality coffee, but stranger things have happened …