COFFEE RETAILER: MOMENT TOGETHER

	Download original version (size: 328.3 KB; duration: 00:21)
Released:	January 2006
Advertiser:	SARA LEE / DOUWE EGBERTS INTERNATIONAL
Brand name:	COFFEE RETAILER
Agency:	DUVAL GUILLAUME
Country:	Belgium
Category:	Corporate Image
Tags:	Brussels

Credits:

Advertising Agency: DUVAL GUILLAUME, BELGIUM, Brussels
Creative Director: Peter Ampe/Katrien Bottez
Scriptwriter: Guillaume Van Der Stighelen/Chris Goossens
Agency Producer: Raf Debraekeleer
Account Supervisor: Matthias Dubois/Klaus Lommatzsch
Advertiser's Supervisor: Véronique Hombroekx


Script in English
SFX: Music

MVO: Hello, are you stuck in a traffic jam as well? Or are you standing at a red light? Do you
know that all the drivers around you are hearing this message at the same time? Look to your left... or to your right, they are also looking at you. Just say hello. There you are, it’s as simple as that.

ANN: Douwe Egberts wishes you a warm year.


Script in Orginal Language
SFX: Music

MVO: Hallo, sta je ook in de file...of aan een stoplicht? Wel, dan hoort elke chauffeur naast je
deze spot. Ja, ja, op dit moment... Kijk 'ns links...of rechts...Kijken ze terug? Knik dan een
goeiedag... Voilà, zo simpel is dat.

ANN: Douwe Egberts wenst je een warm jaar.


Brief Explanation
Creative use of Radio

This spot was aired simultaneously at exactly the same hour on all national radio channels
during rush hour around New Year.