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Examples: COCA-COLA, Coke Zero, CRISPIN PORTER + BOGUSKY, USA

Ads Archive / Radio

Coke Zero: VICTIM

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Released: August 2007
Advertiser: COCA-COLA COCA-COLA
Brand name: Coke Zero Coke Zero
Agency: CRISPIN PORTER + BOGUSKY CRISPIN PORTER + BOGUSKY
Country: USA USA
Category: Non-alcoholic drinks Non-alcoholic drinks
Tags: Miami Miami

Credits:

Advertising Agency: CRISPIN PORTER + BOGUSKY, USA, Miami
Creative Director: Dave Schiff, Alex Burnard (ACD)
Scriptwriter: Dave Schiff
Agency Producer: Jill Kershaw, Nicolette Guidotti
Sound Engineer: Rob Fielack


Script in English

MVO: If you’ve consumed Coke Zero, then there’s a good chance you enjoyed real Coca-Cola taste. If so, you may be a victim of taste confusion, a serious condition that enchants the tongue and moves directly into the mind.
Hi, my name is Ed Covet, of the law firm Covet and Yourminy, and I think it’s wrong that people are drinking Coca-Cola Zero, only to find themselves recklessly refreshed by the real taste of Coke.
If you are a victim of taste confusion, call me at 1-877-SUE-ZERO today.