COLGATE FRESH ENERGY GEL: PICK-UP LINES

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Released:	January 2005
Advertiser:	COLGATE-PALMOLIVE
Brand name:	COLGATE FRESH ENERGY GEL
Agency:	REDIFFUSION DYR
Country:	INDIA
Category:	Cosmetics & beauty products
Tags:	Mumbai

Credits:

Advertising Agency: REDIFFUSION DYR, INDIA, Mumbai
Creative Director: Zarvan Patel/Prashant Godbole
Scriptwriter: Nikhil Panjwani/Madhurpriya Choudhry
Agency Producer: Jai Sheth/Bijoy Deworah
Account Supervisor: Srishti Sawhney/Errol Marquis
Sound Engineer: Allen


Script in English
Man: Hey baby (Pause). You’re wild.

Girls: What?

Man: I’m west.

(Girls giggle)

SFX: Drum beat.

Man: Ooh, you’ve got lovely physics.

Girls: Really!

Man: And I’m professor of chemistry.

Girls: Yeah.

SFX: Drum beat.

Man: Hey, chewing gum. I’m stuck on you.

Girls: Umm... (giggle)

SFX: Drum beat.

Man: All those curves and me with no breaks. (pause) Peep. Peep.

Girls: Umm... (giggle)

SFX: Drum beat.

Man: Is it cold in here or are you’re just smuggling tic-tacs.

(Girls giggle)

SFX: Drum beat.

Man: Hey, lollipop. You’re so sweet. And I’m not diabetic.

Girls: Ooh... cute.

SFX: Drum beat.

Man: You’re like a flower and I’m love bug.

Girls: Nice.

SFX: Drum beat.

Man: Honey, can I offer you (beep) inches of strength and sensitivity.

Girls: Sure.

SFX: Drum beat.

MVO: The new seriously fresh Colgate Fresh Energy Gel. If it works for him...

Girls: Oooh..

MVO: ... Just think what it could do for you.

SFX: Drum beat.