COMEDY CENTRAL TV CHANNEL: ELECTRIC CHAIR

	Download original version (size: 297.6 KB; duration: 00:13) Download English version (size: 616.3 KB; duration: 00:15)
Released:	December 2007
Advertiser:	MTV NETWORKS
Brand name:	COMEDY CENTRAL TV CHANNEL
Agency:	KEMPERTRAUTMANN
Country:	Germany
Category:	Publications & media
Tags:	Hamburg

Credits:

Advertising Agency: KEMPERTRAUTMANN, GERMANY, Hamburg
Creative Director: Daniel Ernsting/Mathias Lamken
Scriptwriter: Daniel Ernsting/Mathias Lamken
Account Supervisor: Peter Matz/Ilker Yilmazalp
Advertiser's Supervisor: Imke Deigner/Torsten Wolf


Script in English
MVO: What does a blind guy do on an electric chair? He sees...
SFX: Buzzer

ANN: In the future Comedy Central will do without any further jokes about electricity.
SFX: Birds chirping
ANN: Because we love Nature. Comedy Central.

Script in Orginal Language
MVO: Was macht ein Blinder auf einem elektrischen Stuhl? Er sieht...

SFX: Buzzer

ANN: Comedy Central verzichtet in Zukunft auf Witze mit Strom.
SFX: Vogelgezwitscher.
ANN: Der Umwelt zuliebe.

Brief Explanation
Creative objective: To design a radio spot specifically dealing with the current discussion of climate change and positioning Comedy Central as the only true comedy broadcasting station.

Target group: (Usually male) comedy fans and viewers in Germany, between the ages of 18 and 39.