COMMUNITY EVENTS: SINGING NAN

	Download original version (size: 1.2 MB; duration: 00:37)
Released:	November 2007
Advertiser:	NATIONAL SENIORS
Brand name:	COMMUNITY EVENTS
Agency:	Eardrum
Country:	AUSTRALIA
Category:	Entertainment & leisure
Tags:	Sydney

Credits:

Advertising Agency: EARDRUM, AUSTRALIA, Sydney
Executive Creative Director: Ralph van Dijk
Director: Ralph van Dijk
Sound Engineer: Scott Collins


Script in English
FVO: (Singing) There was an old farmer who had an old pig…
(snort)..ig..(whistle)..ig..(ppfth)...iddle..ig.
For Dan is a comical man..(snort) an (whistle)..(an)..(pffth)..(idle) an.
For Dan is a comical man.
Sing lassiga-ring-di-ro
For Dan is a comical man..(snort) an..(whistle)..an..(pffth)..(idle)..an.
For Dan is a comical man.
There was an old farmer who had an old cow.(snort)..ow..(whistle)..ow..(pffth) idle ow
For Dan is a comical man..(snort) an..(whistle)..an..(pffth)..iddle an.
For Dan is a comical man.
Sing lassiga-ring-di-ro
For Dan is a comical man..(snort) an..(whistle)..an..(pffth)..iddle an

ANN: Does your Nan need to get out? Go to nationalseniors.com.au
Brief Explanation
National Seniors offer a variety of community events and activities for senior citizens, but they have difficulty reaching their target audience. This campaign was designed to encourage family members to get involved and help their elderly relatives to find out more and get out of the house. This ad uses comedy and a silly, made-up rhyme, to highlight what happens if your Nan (Grandmother) doesn't get out much. Very engaging and a little bit mad - just like every Grandmother.