CONCENTRATED DETERGENT: SIMPSONS

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Released:	March 2008
Advertiser:	COMERCIAL E INDUSTRIAL ANDESGRAS
Brand name:	CONCENTRATED DETERGENT
Agency:	Leche2
Country:	Chile
Category:	Business equipment & services
Tags:	Santiago

Credits:

Advertising Agency: LECHE2, CHILE, Santiago
Executive Creative Director: Sebastián Zegers/Sebastián Arteaga/Cristóbal Zegers
Creative Director: Cristóbal Arteaga
Scriptwriter: Tomás Cisternas/Patricio Reyes/Cristóbal Arteaga
Agency Producer: Marcela Rodríguez
Account Supervisor: Alejandra Yurjevic/Lisbet González
Director: Roberto Lizarzaburu
Sound Engineer: Nelson Gómez


Script in English
SFX: Theme tune - The Simpsons

ANN: A little is enough with Andesgras concentrated detergent.
Script in Orginal Language
SFX: Theme tune - The Simpsons

ANN: Poco es mucho con detergentes concentrados Andesgras.
Brief Explanation
What for: To communicate that there is a way to save on soap whilst doing the dishes. Concentrated detergent lasts longer than powder detergents.