CONSERVATION CHARITY: ADVERTISING IN SPACE

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Released:	December 2007
Advertiser:	WORLD WIDE FUND FOR NATURE
Brand name:	CONSERVATION CHARITY
Agency:	Verdens Sterkeste Mann
Country:	Norway
Category:	Public health & safety
Tags:	Oslo

Credits:

Advertising Agency: PGOG..., NORWAY, Oslo
Creative Director: Petter Gulli
Scriptwriter: petter gulli/bbdo-gjengen
Agency Producer: Frederik Horn
Director: Sigmund Nikodemus Falch
Sound Engineer: Thomas Lamoe Lokøen


Script in English
ANN: The following message is at this moment transmitted out in space.

MVO: Hello there friends and citizens of the universe. We now have a fantastic offer for you. Why don’t you try something new for your next holiday? Visit Earth, a small hidden paradise located in a solar system with only seven other planets.

Here you can still find huge oceans, mighty rivers, deep unexplored rainforests and tall snow capped mountains. We also have a limited stock of Tigers, Pandas, Polar bears and Whales. But you've got to hurry as we are currently running out of them.

So mark your calendar, and plan your Earth trip today. This offer might not last.

ANN: This extra-terrestrial environmental message was sponsored by the World Wide Fund for Nature.

Brief Explanation
To get as much impact as possible for a client with hardly any budgets we launched this ad between the Bali Conference on Environment and Al Gore visit to Norway to get the Nobel Peace Prize.

The ad was first launched in editorial time during Norways largest commercial radio station's morning show . The ad was literally sent out in space, from the roof of the radio station, in four different languages (Norwegian, English, Spanish and Japanese).

During the show there were interviews with the president of WWF and a professor in astrophysics regarding the stunt.

After that the ad was aired in the normal commercial breaks, mainly in English to make it more grand and powerful. (All Norwegians have English as their second language)