CONSERVATION WEBSITE: LITTLE GIRL

	Download original version (size: 1.8 MB; duration: 01:00)
Released:	December 2007
Advertiser:	SANCTUARY ASIA
Brand name:	CONSERVATION WEBSITE
Agency:	MUDRA DDB
Country:	INDIA
Category:	Public health & safety
Tags:	Mumbai

Credits:

Advertising Agency: MUDRA DDB, INDIA, Mumbai
Executive Creative Director: Bobby Pawar
Creative Director: Rajesh Sonawne/ Anil Verma
Scriptwriter: Urna Bose
Agency Producer: Pravin Misaal


Script in English
SFX: Crickets

FVO1: On the cherry tree sits the red-breasted robin, and on the leaves are sitting huge droplets of dew. Meanwhile the squirrels are scampering by with their bushy tails

SFX: Sound of a page turning

FVO1: What’s for breakfast, furry grisly bear? (Giggles, and mimics the lion)

FVO1: Even the lion’s hungry

FVO2: Ssshh...Mohini

FVO1: Fairy, fairy, can I borrow your wings? And please don’t tell my secrets to the goblins. The unicorns are…

FVO2: Mohini, shall we switch the lights off?

FVO1: Ssssshh Mama…the unicorns are ga…ga…gallo…galloping. Mama what is galloping?

SFX: Page turning

ANN: Save bed time stories. Save the forest. To know how visit sanctuaryasia.com
Brief Explanation
Bedtime stories are perhaps the most memorable part of childhood. However if we fail to save the forest, our children and grandchildren will never experience the magic of reading bedtime stories featuring fairies, tree houses, elves, unicorns and talking animals. This radio spot reminds us that as the forests disappear, so will the imaginary world of bedtime stories.