CP BICYCLE HELMETS: EVERYTHING IS SOFTER

	Download original version (size: 1.0 MB; duration: 00:25) Download English version (size: 1.0 MB; duration: 00:27)
Released:	March 2008
Advertiser:	ALPINA OPTIK & SPORT
Brand name:	CP BICYCLE HELMETS
Agency:	ADVICO YOUNG & RUBICAM
Country:	Switzerland
Category:	Entertainment & leisure
Tags:	Zürich

Credits:

Advertising Agency: ADVICO YOUNG & RUBICAM, SWITZERLAND, Zurich
Executive Creative Director: Philipp Skrabal
Creative Director: Christian Bobst
Scriptwriter: Andi Portmann
Account Supervisor: Sandro Breu
Advertiser's Supervisor: Regula Meier


Script in English
MVO: The sdobsign
The gombact gar
The asphald
The draffic lighds
The hydrand
The barging meder
The bigub druc

Everything is softer when you cycle with a helmet from CP. Available at good sports stores.

Script in Orginal Language
MVO: Die Warndafel
Die Bisde
Die Danne
Die Halfbibe
Der Radrag
Der Sdeilhang
Die Albhüdde
Die Schanse
Der Sdeinbog
Der Lifdmasd

Alles wird weicher mit einem Helm von CP. Erhältlich beim Sportfachhändler.

Brief Explanation
We hear a man list the things encountered in street traffic. He speaks extremely softly. Please note that the English version is not an exact translation, as the words used needed to have specific sounds - therefore we used other examples of things a cyclist would encounter.