CREDIT AND DEBIT CARDS: TRAVELLER

	Download original version (size: 3.4 MB; duration: 03:00)
Released:	May 2007
Advertiser:	MASTERCARD
Brand name:	CREDIT AND DEBIT CARDS
Agency:	McCANN ERICKSON BRASIL
Country:	Brazil
Category:	Banking

Credits:

Advertising Agency: McCANN ERICKSON BRASIL, BRAZIL
Executive Creative Director: Adriana Cury
Creative Director: Adriana Cury/ Eduardo Hernandez
Scriptwriter: Eduardo Hernandez/ Dimi Kireff/ Filipe Trielli
Agency Producer: Paula Moraes/ Julia Seligmann
Account Supervisor: Maximiliano Lacerda/ Fernanda Costa
Advertiser's Supervisor: Beatriz Galloni/ Cristiane Ferreira/ Cristina Paslar
Director: Dimi Kireff


Script in English
MVO: (Singing) Across the world in a balloon, but I landed at my wits’ end
High and dry, bare-foot, naked
Riding my balloon, but now things are getting hard
In the middle of nowhere, but I had my MasterCard

At some point on river Nile between Uganda and Sudan
Had to make my way back home
Had to make a master plan
Than I sighted a canoe with a Native sailing on
Well, I asked him for a lift, and he surely told me no

- Canoe is just for rent, give some ‘cake’ to Mobumbar
- Do you take credit?
- I take MasterCard

I ended up in Cairo, skipping ropes on burning sand
Gosh those mummies are all dead, Can I use some extra band?
So I went into a shop and started asking with regard:
- Do you guys accept credit?
- Only MasterCard.

I bought pants, nice shirt and a pair of brand new socks
bought a weird shaped hat and shoes made of wooden blocks
Some tokens for my family, fed my hungry self
And to get out of there fast, hired a pilot named Delph

Across the world in a balloon, but I landed at my wits’ end
High and dry, bare-foot, naked
Riding my balloon, but now things are getting hard
In the middle of nowhere, but I have my MasterCard

The gas was running low so before we took the chance
We landed on some village that I thought could be in France
I was as thirsty as the desert so I found myself a bar:
- Do you take credit?
- Only MasterCard

For whoever wants to join, the drinks are now on me!
Came the lady, came the boy and everyone my eyes could see
The word spread around and of course with no disparage
The owner brought his daughter and offer me her for a marriage
Jesus H. Christ! Her face looks like a cuss!

And when they all looked back, I was already on the bus
I can tell you my friends that this also wasn’t easy
It had chicken, pigs, birds and beside me Mr. Sneezy
My only consolation there, this foxy lady Sarah
Who told me that the next stop was the French Riviera
I came across a hottie who owned a B‘n’B
Ordered towel, soap and meal
The only person there was me
The girl was looking good with a smile on her heart
-Do you accept credit?
-Only MasterCard!

Across the world in a balloon, but I landed at my wits’ end
High and dry, bare-foot, naked
Riding my balloon, but now things are getting hard
In the middle of nowhere, but I had my MasterCard

I took a trip around this world, mending
But I was already praying for my little happy ending
And after this story, it was time to come home
I rented a chopper and a cool mobile phone
Called all my friends, set the hour and the place
Full of stories to tell, and huge smiles on my face
This globe is immense; it is humankind’s backyard
It’s priceless, it’s wonderful and it runs with MasterCard!

Riding my balloon, but I’ve found my way back home

ANN: Discover the priceless Brazil. Mastercard accepted everywhere.
Follow the journey on www.brasilquenaotempreco.com.br.

Script in Orginal Language
SFX: Musica

MVO (Singing) Voei de balão, caí numa roubada
Sem lenço, sem documento, sem grana, sem nada
Voei de balão, tive que me virar
tava no meio do nada, mas tinha Mastercard.

Num ponto do Brasil entre o Oiapoque e o Chuí
Tinha que voltar pra casa, tinha que sair dali
Avistei uma canoa com uma índia e sete irmãos
Eu pedi uma carona, eles me disseram não
- Índio quer 'bufunfa', canoa é pra alugar
-Aceita Cartão?
-Aceita MasterCard.

Fui parar lá num garimpo, perto de Serra Pelada
Se a serra nao tem roupa, eu também tava sem nada
Entrei no armazém, fui logo perguntar:
-Aceita Cartão?
-Só aceita masterCard.

Comprei calça, camiseta, uma botina, um par de meia
um chapéu de aba larga, uma alpargata cor de areia
Comprei mimo pra família, enchi o bucho no boteco
Pra sair logo dali arrematei um teco-teco

Voei de balão, caí numa roubada
sem lenço, sem documento
sem grana, sem nada
Voei de balão, tive que me virar
tava no meio do nada, mas tinha Mastercard

Acabando a gasolina, antes de deixar cair
Fiz um pouso numa vila no sertão do Piauí
A sede me apertava, fui correndo até um bar
-Aceita Cartão?
-Aceita masterCard.

Paguei uma rodada pra quem quis me acompanhar.
Veio 'véio', veio moço, toda gente do lugar
Todo mundo me abraçando me dizendo pra ficar
O prefeito trouxe a filha com intenção de me casar
Ô bicho feio! Essa aí não vai dar não.

Quando olharam para o lado eu já tava no 'busão'
Uma semana na estrada, atravessando a caatinga
Tinha porco, cabra, gente abarrotando o pinga-pinga.
Se tinha uma subida, quase que o 'busão' não ia
Mas, em fim, cheguei na praia, tava no sul da Bahia
Bati numa pousada, uma sereia me atendeu
Pedi quarto, banho e 'rango'
O único hóspede era eu
A sereia me sorriu com malícia no olhar
-Aceita Cartão?
-Só se for masterCard.

Voei de balão, caí numa roubada
Sem lenço, sem documento, sem grana, sem nada.
Voei de balão, tive que me virar
Tava no meio do nada, mas tinha Mastercard

Eu viajei por cada canto do país
Mas já tava ansiando pelo meu final feliz
E depois dessa epopéia, era hora de chegar
Aluguei um helicóptero, comprei um celular
Liguei pros meus amigos, marquei hora e lugar
Cheguei cheio de saudade e história pra contar
Este país é muito grande, é plural e singular
Um país que não tem preço e ele inteiro aceita Mastercard!

Voei de balão, mas achei o meu caminho

ANN: Descubra o Brasil que nao tem preco e que ele inteiro aceita Mastercard.
Acompanhe a viagem no www.brasilquenaotempreco.com.br

Brief Explanation
The main objective was to reinforce that MasterCard is accepted all over Brazil. Besides improving the brand’s image, it also aimed to increase card membership and utilisation on all levels, from issuers, to establishments and consumers. The concept ‘Discover Brazil’s Priceless Places and Every One of them takes MasterCard,’ using the already well-known ‘priceless’ positioning.

The protagonist of the campaign falls from a hot air balloon somewhere in the country, carrying only a MasterCard and begins a journey to discover Brazil’s priceless places.

The level of interaction among users exceeded expectations, the website had over 50,000 downloads of the theme song, which first aired in 100 radio stations at the same time.