CREDIT CARD: IVETE'S MOMENT

	Download original version (size: 713.1 KB; duration: 01:31) Download English version (size: 713.5 KB; duration: 01:31)
Released:	January 2007
Advertiser:	BRADESCO
Brand name:	CREDIT CARD
Agency:	MatosGrey
Country:	Brazil
Category:	Banking

Credits:

Advertising Agency: MATOSGREY, BRAZIL
Executive Creative Director: Silvio Matos
Creative Director: Silvio Matos e Leandro Castilho
Scriptwriter: Silvio Matos


Script in English
MVO1:You are about to hear Ivete’s Moment brought to you by Bradesco bank cards. You dream, Bradesco card delivers.

SFX:Music

MVO1:You have just heard the new song by Ivete Sangalo courtesy of Bradesco bank cards. This summer make the most of the beach, the sun, the sea and your holiday away with our instalment, credit and debit card options from Bradesco. To have this exclusive song by Ivete to hand enter the site www.cartoesbradesco.com.br to find out how.You dream - Bradesco card delivers.

Script in Orginal Language
MVO1:Você vai ouvir agora o momento Ivete, um oferecimento cartões Bradesco. Você pensa, o cartão Bradesco completa.

SFX:Music

MVO1:Você acabou de ouvir a nova música da Ivete Sangalo em oferecimento dos cartões Bradesco. Neste verão aproveite as praia, o sol, o mar e a viagem de férias com as facilidades de parcelamento, credito e débito dos cartões Bradesco. E para ter esta música da Ivete com exclusividade em primeira mão, entre no site www.cartoesbradesco.com.br, e veja como. Você pensa, o cartão Bradesco completa.

Brief Explanation
Instead of a radio spot, Bradesco bank, the biggest in Brazil, launched a real song from the best selling singer in the country today, buying the previous and subsequent spots to the song on all the major radio stations. The song was composed of themes connected to values the bank works
Towards and has as it's title the position of the bank in the market: In two weeks it became one of the five most requested songs by Brazilian listeners and enjoyed so much success that it will be on the next CD of the singer.