CREST EXTRA WHITENING TOOTHPASTE: ALL THE COFFEE YOU WANT

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Released:	April 2008
Advertiser:	Procter&Gamble
Brand name:	CREST EXTRA WHITENING TOOTHPASTE
Agency:	SAATCHI & SAATCHI
Country:	USA
Category:	Cosmetics & beauty products
Tags:	New York

Credits:

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Executive Creative Director: Gerry Graf/Tony Granger
Creative Director: Alison Gragnano
Scriptwriter: Jay Taub
Agency Producer: Eric Korte
Account Supervisor: Atalie Hafez/Mollie Rosen
Sound Engineer: Rick Oakley


Script in English
FVO: Wow my first pot of morning coffee is the most important pot of coffee of the day because I’m a people person and coffee’s helped me become a much better conversationalist i.e. better listener so no matter what the other person is drivelling on about I seem concerned interested and in the moment even if I’m not and that makes me the kind of person other people want to converse with i.e. a people person with a clear cut understanding that a good conversation is a dialogue not a monologue and that it’s important to make other people at least believe I’m listening to them so as they prattle on about their high IQ kids and I’m on planet shoes thinking about suede stiletto boots I throw in a couple of yeahs sures ahas reallys furl and unfurl my brows and make the tsk-tsk sound which my friend calls the art of listening or the skill of hearing I don’t really remember everything she says because she talks to the point where I can’t get a word in edgewise but then again she’s not an i.e. ‘people person’, if you catch my drift...

ANN: Crest Extra Whitening. Eliminates the second most annoying thing about coffee.

FVO: ...in fact I often find myself asking her if she’s ever heard of commas periods or dramatic pauses because she can drone on and on and on...