CRICKET SPONSORSHIP: BURNT

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Released:	January 2008
Advertiser:	FORD AUSTRALIA
Brand name:	CRICKET SPONSORSHIP
Agency:	JWT Melbourne
Country:	AUSTRALIA
Category:	Corporate Image

Credits:

Advertising Agency: JWT MELBOURNE, AUSTRALIA, Melbourne
Executive Creative Director: Richard Muntz
Scriptwriter: John Skaro/Roger Nance
Agency Producer: Pip Heming
Account Supervisor: Ben Epstein/David McKenzie
Advertiser's Supervisor: Christine Buckley/Nicholas Cummins
Sound Engineer: Stevo Williams


Script in English
MVO: In Cricket news today, tensions appear to have escalated between Matthew Hayden and Michael Clarke in their latest backyard cricket clash.

During the luncheon interval yesterday, Hayden failed to even offer Clarke a burnt sausage off the barbecue while the Queenslander himself feasted on French cutlets and Salad Nicoise.

Clarke has played down the incident saying that Hayden is getting old and probably just forgot.

ANN: For all the backyard lates, log on to Ford BSC.com.au. To hammer throwing, and…
Brief Explanation
The people mentioned in these radio ads are Australian cricketing superstars. The voice-talent is an actual Sports News anchorman. We created a series of "fake" and yet very serious sounding radio news reports to give the impression of dissent and schoolboy-like squabbles in the ranks of the Australian cricket team. This of course, was all done to draw subtle, ironic and ultimately playful attention to Ford's sponsorship and commitment to the Australian Cricket team. All this was set against the backdrop of a very competitive and controversial international summer of cricket between Australian and India.