CRICKET SPONSORSHIP: THE RUNS

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Released:	January 2008
Advertiser:	FORD AUSTRALIA
Brand name:	CRICKET SPONSORSHIP
Agency:	JWT Melbourne
Country:	AUSTRALIA
Category:	Corporate Image

Credits:

Advertising Agency: JWT MELBOURNE, AUSTRALIA, Melbourne
Executive Creative Director: Richard Muntz
Scriptwriter: John Skaro/Roger Nance
Agency Producer: Pip Heming
Account Supervisor: Ben Epstein/David McKenzie
Advertiser's Supervisor: Christine Buckley/Nicholas Cummins
Sound Engineer: Stevo Williams


Script in English
MVO: Election news now... and voting has commenced in the Ford Backyard Series Cricket rules dispute between Hussey’s Heroes and Roy’s Rebels. Votes are currently being registered at FordBSC.com.au...

...but in an exit poll this morning, Andrew Symonds claimed anyone wanting to play for Hussey’s Heroes seriously needed to consider getting a life.

Matthew Hayden, speaking from his BBQ on Stradbroke Island, suggested Symonds might be better off getting some runs.

On the subject of runs, India has commenced its three-day game with...
Brief Explanation
The people mentioned in these radio ads are Australian cricketing superstars. The voice-talent is an actual Sports News anchorman. We created a series of fake and yet very serious sounding radio news reports to give the impression of dissent and schoolboy-like squabbles in the ranks of the Australian cricket team. This of course, was all done to draw subtle, ironic and ultimately playful attention to Ford's sponsorship and commitment to the Australian Cricket team. All this was set against the backdrop of a very competitive and controversial international summer of cricket between Australian and India.