CRICKET SPONSORSHIP: WUSS

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Released:	January 2008
Advertiser:	FORD AUSTRALIA
Brand name:	CRICKET SPONSORSHIP
Agency:	JWT Melbourne
Country:	AUSTRALIA
Category:	Corporate Image

Credits:

Advertising Agency: JWT MELBOURNE, AUSTRALIA, Melbourne
Executive Creative Director: Richard Muntz
Scriptwriter: John Skaro/Roger Nance
Agency Producer: Pip Heming
Account Supervisor: Ben Epstein/David McKenzie
Advertiser's Supervisor: Christine Buckley/Nicholas Cummins
Sound Engineer: Stevo Williams


Script in English
MVO: To cricket now...and Mike Hussey yesterday strongly denied any backyard cricket rift involving Matthew Hayden and Michael Clarke after Hayden allegedly called Clarke a fake- tan-wearing, spiky-haired, blonde-tipped wuss in an exchange between the pair at Bill Lawry’s house last Sunday afternoon.

Andrew Symonds’ only comment was that at least Clarke had some hair.

ANN: For all the backyard latest... log on to FordBSC.com.au

MVO: In lawn bowls news...hip surgery for Moorabbin and District B-grade champion Athol Roberts seems certain to sideline him...
Brief Explanation
The people mentioned in these radio ads are Australian cricketing superstars. The voice-talent is an actual Sports News anchorman. We created a series of fake and yet very serious sounding radio news reports to give the impression of dissent and schoolboy-like squabbles in the ranks of the Australian cricket team. This of course, was all done to draw subtle, ironic and ultimately playful attention to Ford's sponsorship and commitment to the Australian Cricket team. All this was set against the backdrop of a very competitive and controversial intertational summer of cricket between Australian and India.