CUSTOMER SERVICE HELPLINE: NO WAITING

	Download original version (size: 478.6 KB; duration: 00:40) Download English version (size: 478.0 KB; duration: 00:40)
Released:	March 2008
Advertiser:	LG HOUSEHOLD APPLIANCES
Brand name:	CUSTOMER SERVICE HELPLINE
Agency:	REDIFFUSION DY&R
Country:	INDIA
Category:	Home electronics & audio-visual
Tags:	Gurgaon

Credits:

Advertising Agency: REDIFFUSION DY&R, INDIA, New Delhi
Executive Creative Director: Varun Arora/Mrinal Dasgupta
Creative Director: Harjee Kapur/Akash Sharma
Scriptwriter: Banira Khati
Agency Producer: Neetika Aggarwal
Account Supervisor: Neetika Aggarwal
Advertiser's Supervisor: Chandrani
Director: Arshad
Sound Engineer: Arshad


Script in English
FVO1: Hello Police Station! Thief...there’s a thief in my house!

FVO2: Welcome! Thank you for calling the police station…
Dial 1 for Hindi, 2 for English, to continue in Punjabi dial 3...

SFX: Number key being pressed

FVO1: Hello...

FVO2: Thank you for your patience.
Dial 1 for major accidents, 2 for minor ones, 3 for murder, 4 for theft & burglary...

SFX: Number key being pressed

FVO1: Hello...

FVO2: Dial 1 if the thief is trying to break into the house, 2 if he has broken into the house, 3 if he is right in front of...
SFX: Disconnected tone

ANN: Introducing LG’s 211 Customer Service. No waiting. Instant human response.
LG. Life’s Good!
Script in Orginal Language
FVO1: Hello Police station! Mere ghar mein chor...

FVO2: Call karne ke liye dhanyavaad…
Hindi ke liye ek dabaaye, dial two for English, Punjabi vich sunan leyein teen dabao…

SFX: Phone ka button press hone ka

FVO1: Hello!

FVO2: Apna qeemti samay dene ke liye aapka dhanyawad...
Badi durghatna ke liye ek dabaayein, choti durghatna ke liye do, murder ke liye teen, chor evam luteron ke liye char dabaayein agar...

SFX: Phone ka button press hone ka

FVO1: Hello!

FVO2: Jaankari ke liye dhanyavaad...
Chor ghar mein ghuss raha hai to ek dabaayein, ghuss gaya ho to do, aapke saamne ho to teen, aapke peeche ho to chaar...

SFX: Disconnected tone

ANN: LG 211 Customer Service. Bina Intezaar, turrant sunei aapki baat.
LG. Life’s Good!
Brief Explanation
A line in the original script has been written in Punjabi which is one of the most spoken languages in north India - it has been used to give the audience a local flavour they can relate to.