Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD SFX: Music: 'Sioen' by Automatic
SFX: Car crash; bicycle wheel spinning; moans
ANN: Hearing traffic is as important as seeing it. Use your MP3 player carefully while riding your bicycle.
A message from Parents of Child Road Victims.Full script of the ad in the original language SFX: Music: 'Sioen' by Automatic
SFX: Auto crashen, gevolgd door het tikkende geluid van het wiel van een gevallen fiets
ANN: Het verkeer horen is net zo belangrijk als het verkeer zien. Zet je MP3- Speler niet te luid als je fietst.
Een boodschap van Ouders van Verongelukte Kindren. Brief Explanation Popular music bands agreed to collaborate, and let us use their latest hit single. Radio stations picked them up in their playlists, and broadcast them live on air.
But the music tracks were interrupted by the sound of a car crash, followed by our message: 'Hearing traffic is as important is seeing it. Be careful with an MP3 player in traffic.'
The Radio ad titled SIOEN was done by Happiness-brussels advertising agency for product: Cycling Safety Message (brand: Ovk/parents Of Child Road Victims) in Belgium. It was released in the Apr 2009.