Cycling Safety Message: "SIOEN" Radio ad by Happiness-brussels

Advertising Agency: HAPPINESS BRUSSELS, BELGIUM
Creative Director: Gregory Titeca/Oudaha Mohamed
Creative Director: Gregory Titeca/Oudaha Mohamed
Scriptwriter: Tom Galle/Ramin Afshar/Philip Vandenberghe

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music: 'Sioen' by Automatic

SFX: Car crash; bicycle wheel spinning; moans

ANN: Hearing traffic is as important as seeing it.
Use your MP3 player carefully while riding your bicycle.

A message from Parents of Child Road Victims.Full script of the ad in the original language
SFX: Music: 'Sioen' by Automatic

SFX: Auto crashen, gevolgd door het tikkende geluid van het wiel van een gevallen fiets

ANN: Het verkeer horen is net zo belangrijk als het verkeer zien.
Zet je MP3- Speler niet te luid als je fietst.

Een boodschap van Ouders van Verongelukte Kindren.
Brief Explanation
Popular music bands agreed to collaborate, and let us use their latest hit single. Radio stations picked them up in their playlists, and broadcast them live on air.

But the music tracks were interrupted by the sound of a car crash, followed by our message: 'Hearing traffic is as important is seeing it. Be careful with an MP3 player in traffic.'