Advertising Agency: LEO BURNETT, UNITED KINGDOM, London Executive Creative Director: Jonathan Burley Creative Director: Jim Bolton Creative Director: Jim Bolton Scriptwriter: Mark Franklin/Rob Tenconi Agency Producer: Adam Furman Account Supervisor: Sean Boles Producer: Adam Furman Sound Engineer: Parv Thind
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD SFX: Siren
MVO1: Okay, grilled chicken breast, smoked bacon, sliced tomato, crisp lettuce, garlic and herb mayo, toasted deli roll, brown or white. How much for all that?
MVO2: Ninety three pounds. MVO1: Lower. MVO2: Er... eighty seven pounds. MVO1: Do the math, lower. MVO2: Four pounds. MVO1: Lower. MVO2: One pound ninety nine? MVO1: Amazing. MVO2: Amazing!
SFX: Siren MVO1 & MVO2: (Laughing)
ANN: That was freshly made up on the spot, just like McDonalds's chicken and bacon deli. Available everyday, and just £1.99 on Fridays and Sundays.
SFX: McDonald's mnemonic
ANN: At participating McDonald's resaturants between 10.30am and 8pm. Brief Explanation Inform our 16-34 targets, who are looking for a good value, fresh and tasty sandwich at lunchtime, to make McDonald’s Deli range part of their routine by clearly communicating that McDonald’s offer freshly made to order Deli sandwiches from just £1.99.
With strong focus on freshness and value, we demonstrate that each sandwich is freshly made up on the spot for just £1.99. Improvised material, relevant to the individual ingredients of each sandwich in the range, was made up on the spot in the recording studio by our award winning British comedy duo.
The Radio ad titled HOW MUCH? was done by Leo Burnett advertising agency for product: Deli Range (brand: McDonald's) in United Kingdom. It was released in the Oct 2008.