Deli Range: "HOW MUCH?" Radio ad by Leo Burnett

Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Executive Creative Director: Jonathan Burley
Creative Director: Jim Bolton
Creative Director: Jim Bolton
Scriptwriter: Mark Franklin/Rob Tenconi
Agency Producer: Adam Furman
Account Supervisor: Sean Boles
Producer: Adam Furman
Sound Engineer: Parv Thind

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Siren

MVO1: Okay, grilled chicken breast, smoked bacon, sliced tomato, crisp lettuce, garlic and herb mayo, toasted deli roll, brown or white. How much for all that?

MVO2: Ninety three pounds.
MVO1: Lower.
MVO2: Er... eighty seven pounds.
MVO1: Do the math, lower.
MVO2: Four pounds.
MVO1: Lower.
MVO2: One pound ninety nine?
MVO1: Amazing.
MVO2: Amazing!

SFX: Siren
MVO1 & MVO2: (Laughing)

ANN: That was freshly made up on the spot, just like McDonalds's chicken and bacon deli.
Available everyday, and just £1.99 on Fridays and Sundays.

SFX: McDonald's mnemonic

ANN: At participating McDonald's resaturants between 10.30am and 8pm.
Brief Explanation
Inform our 16-34 targets, who are looking for a good value, fresh and tasty sandwich at lunchtime, to make McDonald’s Deli range part of their routine by clearly communicating that McDonald’s offer freshly made to order Deli sandwiches from just £1.99.

With strong focus on freshness and value, we demonstrate that each sandwich is freshly made up on the spot for just £1.99. Improvised material, relevant to the individual ingredients of each sandwich in the range, was made up on the spot in the recording studio by our award winning British comedy duo.