DEMENTIA HOSPICE: MOZART

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Released:	March 2008
Advertiser:	CARITAS SOCIALIS
Brand name:	DEMENTIA HOSPICE
Agency:	LOWE/GGK WERBEAGENTUR
Country:	Austria
Category:	Public health & safety
Tags:	Vienna

Credits:

Advertising Agency: LOWE GGK WERBEAGENTUR, AUSTRIA, Vienna
Executive Creative Director: Walther Salvenmoser
Creative Director: Walther Salvenmoser
Scriptwriter: Walther Salvenmoser
Agency Producer: Walther Salvenmoser
Account Supervisor: Walther Salvenmoser
Advertiser's Supervisor: Mag. Sabina Dirnberger
Director: Walther Salvenmoser
Sound Engineer: Peter Pipal


Script in English
ANN: Wolfgang Amadeus Mozart, 70 years old, recalls...

MVO: Yesterday I was over at Nannerl’s, then I wrote 'Figaro', and right after that the 'Abduction from the Seraglio' came to me.

ANN: In the supervised CS communities, people with dementia live well-protected, yet in privacy.
Quality of life during incurable ailments – CS Hospice-experience helps.
Script in Orginal Language
ANN: Wolfgang Amadeus Mozart, 70 Jahre alt, erinnert sich...

MVO: Gestern war i mit dem Nannerl beisammen, dann hab i den 'Figaro' komponiert, und gleich drauf is mir die 'Entführung aus dem Serail' eingfallen.

ANN: In den betreuten Wohngemeinschaften der CS leben demente Menschen gut behütet – und trotzdem ganz privat.
Lebensqualität bei unheilbaren Leiden – CS Hospiz-Erfahrung hilft.
Brief Explanation
Dementia is an absolutely low-interesting subject, suffering from repression of the general public. That’s why we let grown-old early-deceased famous historic persons inspired of genius, and they are suffering from dementia as a symptom of old age.

So we get relevance, impact and sympathy – the basis for successful fundraising for supervised communities where people suffering of dementia have their own space in a sheltered place.

Note: Austrians know that the brand name CS is the abbreviation of Caritas Socialis. And the most reputable CS institution is the CS Hospice for incurable cancer patients.