D&G TIME WATCH: ST VALENTINE'S FOREVER

	Download original version (size: 238.8 KB; duration: 00:30)
Released:	February 2005
Advertiser:	BINDA
Brand name:	D&G TIME WATCH
Agency:	XG PUBLISHING
Country:	Italy
Category:	Clothing, Footwear, Accessories
Tags:	Milan

Credits:

Advertising Agency: XG PUBLISHING, ITALY, Milan
Creative Director: Paolo Monesi
Scriptwriter: Paolo Monesi
Agency Producer: Paolo Monesi
Account Supervisor: Andrea Vitali
Advertiser's Supervisor: Andrea Vitali
Director: Paolo Monesi
Sound Engineer: Andrea Vitali


Script in English
SFX: Nightclub background noise.

Speaker: Domenico Dolce?! CIAO!

Domenico Dolce Imitator: Ciao Baby.

Speaker: What do you think about St. Valentine’s Day?

Domenico Dolce Imitator: For me it doesn’t last long enough. I would make it last the 14th, the 15th and the 16th. Three days because the first time you like it, the second you feel good and the third feels like heaven!

Speaker: So until the 16th?

Domenico Dolce Imitator: Well, also until the 28th.

SFX: Romantic Music

VO: Unil 28th February free with every D&G Time watch you recive a CD-Rom with the TV Spot and the Michael Baker soundtrack.

Domenico Dolce Imitator: Stefano! honey, put the record on!

SFX: Bad record scratch, romantic music (original soundtrack of the TV campaign).

VO: Real Stefano Gabbana: Domenico, but we make clothes; we’re hardly djs!
Script in Orginal Language
SFX: Rumori di sottofondo da club

Speaker: Domenico Dolce?! CIAO!

Imitatore Domenico Dolce: Ciao Baby.

Speaker: Cosa ne pensi di San Valentino?

Imitatore Domenico Dolce: Ma secondo me dura troppo poco. Io lo farei durare il 14, il 15 e il16. Tre giorni perchè la prima volta ti piace, la seconda ti senti bene, la terza stai da dio!

Speaker: Quindi fino al 16?

Imitatore Domenico Dolce: Ma anche fino al 28.

SFX: Musica romantica.( colonna Sonora dello spot tv)

VO: Fino al 28 Febbraio in regalo con ogni orologio D&G Time un CD-Rom con lo spot TV e la colonna sonora di Michael Baker.

Imitatore Domenico Dolce: Stefano! Metti il pezzo, bello!

SFX: Puntina che graffia il disco

SFX: Musica romantica

VO: Real Stefano Gabbana: Domenico, ma noi facciamo abiti mica i Dj!
Brief Explanation
The spot uses Albertino, a famous Italian radio presenter who imitates Domenico Dolce on many radio and TV shows.

When he says “the first time you like it, the second you feel good and the third feels like heaven”, it is recognisable from his shows when he talks about the strange clothes that he produces for famous people.