Advertising Agency: JWT, ITALY, Milan
Creative Director: Pietro Maestri
Scriptwriter: Michele Pieri
Agency Producer: Moviefarm
Director: Federica Colombo
Script in English
SFX: Door into Casualty banged open, heart monitor beeping, excited voices in background, patient being wheeled along marble floored corridor.
Man: (agitated) What have we got here?
Woman: (agitated) Woman, white, 42, serious cardiac arrhythmia.
Man: (agitated) Presumable cause?
Woman: (agitated) She was walking downtown with her husband and he suddenly pulled out a diamond ring and then said it was for her.
VO: This year, go for her heart. Surprise her with a Leo Cut Diamond.
Script in Orginal Language
SFX: Porta del pronto soccorso che si apre di botto, il bip del monitor cardiaco, voci concitate in sottofondo, la barella che sfreccia lungo il pavimento di marmo.
Uomo: (concitato) Cosa abbiamo?
Donna: (concitata) Donna, bianca, 42 anni, forte aritmia cardiaca.
Uomo: (concitato) Causa presunta?
Donna: (concitata) Camminava in centro col marito; a un certo punto lui ha tirato fuori un anello con diamante e... ha detto che era per lei.
VO: Quest’anno, colpiscila al cuore. Sorprendila con Leo Cut Diamond.
The Radio ad titled HEART was done by JWT advertising agency for product: Diamonds (brand: Leo Cut Diamonds) in Italy. It was released in the Dec 2004.
Radio