DIAMONDS: HEART

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Released:	December 2004
Advertiser:	LEO CUT DIAMONDS
Brand name:	DIAMONDS
Agency:	JWT
Country:	Italy
Category:	Clothing, Footwear, Accessories
Tags:	Milan

Credits:

Advertising Agency: JWT, ITALY, Milan
Creative Director: Pietro Maestri
Scriptwriter: Michele Pieri
Agency Producer: Moviefarm
Director: Federica Colombo


Script in English
SFX: Door into Casualty banged open, heart monitor beeping, excited voices in background, patient being wheeled along marble floored corridor.

Man: (agitated) What have we got here?

Woman: (agitated) Woman, white, 42, serious cardiac arrhythmia.

Man: (agitated) Presumable cause?

Woman: (agitated) She was walking downtown with her husband and he suddenly pulled out a diamond ring and then said it was for her.

VO: This year, go for her heart. Surprise her with a Leo Cut Diamond.
Script in Orginal Language
SFX: Porta del pronto soccorso che si apre di botto, il bip del monitor cardiaco, voci concitate in sottofondo, la barella che sfreccia lungo il pavimento di marmo.

Uomo: (concitato) Cosa abbiamo?

Donna: (concitata) Donna, bianca, 42 anni, forte aritmia cardiaca.

Uomo: (concitato) Causa presunta?

Donna: (concitata) Camminava in centro col marito; a un certo punto lui ha tirato fuori un anello con diamante e... ha detto che era per lei.

VO: Quest’anno, colpiscila al cuore. Sorprendila con Leo Cut Diamond.