DIET MT. DEW SODA: HONEST AL'S

	Download original version (size: 1.4 MB; duration: 01:02)
Released:	March 2006
Advertiser:	PEPSI
Brand name:	DIET MT. DEW SODA
Agency:	BBDO NEW YORK
Country:	USA
Category:	Non-alcoholic drinks

Credits:

Advertising Agency: BBDO NEW YORK, USA
Executive Creative Director: Bill Bruce
Scriptwriter: Peter Kain/Gianfranco Arena
Agency Producer: Loren Parkins
Account Supervisor: Nick Swartz


Script in English
ANN:Diet Dew warns you to not be fooled by a name. Listen carefully.

MVO1:Hello I’m Al, from Honest Al’s used cars.

ANN:His name is actually Steve.

MVO1:You know, I’m a family man just like you.

SFX:beep

ANN:He lives alone, with two ferrets.

MVO1:So, when I opened Honest Al’s I said to my wife

ANN:Ferret

MVO1:Hey I want to be honest with people.

ANN:He said ‘Let’s rob this town blind, then move to Bangkok.’

MVO1:I give all my used cars a 40-point inspection.

ANN:He covers the dents with bumper stickers.

MVO1:And I use genuine replacement parts.

ANN:Duct tape.

MVO1:And you’ll love our award winning sales staff.

ANN:Carnival freak show.

MVO1:So come to Honest Al’s…

ANN:Honest Al’s? I don’t think so. Don’t be fooled by a name. Like the diet in Diet Mountain Dew. It’s not what you expect—it’s got everything you love about regular dew, great new taste. And no calories. So once again, Honest Al—not honest. Diet Dew—not just diet. It’s how Dew does diet.

MVO1:Hey, everybody trusts Honest Al’s!

ANN:His grandmother is suing him.