DIGESTIVE MEDICINE: ART OF LEAVING

	Download original version (size: 2.3 MB; duration: 02:01)
Released:	November 2006
Advertiser:	EMAMI
Brand name:	DIGESTIVE MEDICINE
Agency:	Brand David Communications
Country:	INDIA
Category:	Pharmacy
Tags:	Mumbai

Credits:

Advertising Agency: BRAND DAVID COMMUNICATIONS, INDIA, Mumbai
Executive Creative Director: Josy Paul
Creative Director: Priya Pardiwalla
Scriptwriter: Steven Mathias


Script in English
SFX:Soothing meditation music

MVO1:Welcome to the art of leaving course. Today you will learn the art of leaving while a meeting is in progress. Now, start with a calm and relaxed mind, take a deep breath. Keep a smile on your face so that you don’t want to draw suspicion towards you. Now keep your back straight, always sit comfortably. Remember you are in a meeting and people are looking to you. Now depending on the level of gas and the pressure you are experiencing, you will have to cough to cover the unpleasant sound. The more the level of gas and pressure, the loud and longer you will cough when you let go.

SFX:cough, Loud Fart sounds

MVO1:Like this. If the level of gas and pressure is less, the lower you cough or just clear your throat

SFX:clear throat, Fart sounds

MVO1:Like this. Also be the first to press your nose or just wave away the smell in disgust so no one in the meeting doubts you. Now you will realize you do not need to put on a fake smile. You are happy from within. Aaahaa. The art of leaving is brought to you by Sanjeevan Dhara. Learn the art or consume the Sanjeevan Dhara. Tathastu.

Brief Explanation
The Art of Living is a very popular spiritual and wellness movement worldwide. The radio spot is about the Art of Leaving, a pun on the Art of Living. Locally 'Leaving' means breaking wind. 'Tathastu' means 'Amen'.